The move is an extension of its internal ordering app Shikhar, which allows small neighbourhood stores to order directly from it. For HUL, the country's biggest packaged consumer goods firm, the app now accounts for about a third of its sales from neighbourhood retailers. Last year, HUL became the first fast-moving consumer goods (FMCG) firm to join ONDC through its multi-brand direct-to-consumer platform, UShop.