How TIPS evolved from closed shops to race for digital crescendo via YouTube & Jio
TIPS Industries navigated the storm of tech evolution and piracy, transforming from cassettes to digital. From its '90s glory to facing the piracy crisis, TIPS embraced the digital shift, leveraging YouTube and global collaborations. With a strategic bounce-back and Jio's entry, TIPS conquered the digital era, with an 8% market share and eyes set on a melody-filled future in the growing Rs 2,700-2,800 crore industry.
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