The ongoing quarterly earnings report card of corporates, global trends and trading activity of foreign investors are key factors to drive the momentum in the equity markets this week, analysts said. Moreover, markets would also focus on crude and the rupee-dollar trend."The release of Q2 earnings report is expected to have a significant influence on market sentiment. If FIIs (foreign institutional investors) shift to net buying, it could further propel the market's upward movement," Swastika Investmart's Santosh Meena said. While geopolitical concerns persist, they have had limited impact on the market's overall trajectory, he said.