Debut of 50-year India bond lures insurers hungry for yields

The government plans to sell 100 billion rupees ($1.2 billion) of a 2073 bond on Friday, according to the Reserve Bank of India. Bajaj Allianz Life Insurance Co. Ltd. and HDFC Life Insurance Co. Ltd. anticipate demand for the paper will be strong as insurers try to lock in higher yields to take care of long-term commitments.

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