Celebrity couple Anushka Sharma and Virat Kohli have launched a new venture called Nisarga, which aims to promote events and experiences. The company has already partnered with Elite Octane, a specialist motorsports and entertainment events company, to curate special segments and develop new platforms. Nisarga's calendar of events includes motor sporting events, expos, and a music concert. The couple stated that Nisarga embodies their values and vision, and the company's top management includes Taha Coburn Kutay as CEO, Shivank Sidhu overseeing marketing and alliances, and Ankur Nigam as COO.