How not to overspend at sales: Ways to avoid retailer tricks, cognitive biases that make you binge during festive season
The blitzkrieg that starts with massive online sales in October, lingers on till the end of the year, peppered with offline sales across malls and markets. Bombarded with ‘blockbuster deals’, ‘instant discounts’, ‘up to 89% off’, ‘no-cost EMIs’ and cashback offers, customers are ill-equipped to resist the urge to spend.
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