IT hardware makers like HP and Asus are tapping into the refurbished market to expand their customer base as demand for new laptops declines. These brands are opening their own retail stores dedicated to selling refurbished laptops and PCs or partnering with third-party retailers. This move will help boost the market for IT hardware brands in India, where demand has been weak and the government is promoting local assembly. The demand for refurbished laptops is surpassing supply, prompting manufacturers to explore ways to ramp up production. Refurbished laptops are particularly popular among individuals in rural areas and smaller towns.