The cash register rings: Cricket's impact on Olympic branding

Cricket will be one of the five new sports featured at the 2028 Los Angeles Olympics. The T20 format will be played, with six teams participating and the US likely to get a direct berth as the host. The International Olympic Committee (IOC) recognizes the potential of cricket as a popular sport, appealing to the large cricket fan base in India and the subcontinent. However, there may be a flip side as countries strive to win Olympic medals, potentially leading to the rise of cricket powers like China.

Disclaimer : Mytimesnow (MTN) lets you explore worldwide viral news just by analyzing social media trends. Tap read more at source for full news. The inclusion of any links does not necessarily imply any endorsement of the views expressed within them.