Cricket Fever Soars: ICC World Cup 2023's viewership records 22% spike with over 59 bn minutes of watch-time
The ICC Cricket World Cup 2023, broadcast by Star Sports, has witnessed a 22% increase in viewership, with over 59 billion minutes of watch-time in the first 11 matches. Premium audiences, particularly NCCS A and B, have played a significant role in this surge. The live broadcasts have been watched by 268 million viewers, including 96 million young professionals. The tournament has also seen a peak live concurrency of nearly 56 million viewers. Star Sports has produced 11 feeds in different languages and launched a fan-centric campaign featuring top celebrities to enhance the viewer experience.
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