The article discusses the centenary of a renowned company that has been generating creative content for the past 100 years. Despite facing criticism for straying from its family-oriented approach and appropriating stories from other cultures, the company holds significant cultural value and surpasses nations in terms of soft power. The company is admired by today's tech-creative, generative AI-focused individuals. The article references a 1949 short story by Arthur C Clarke that highlights the company's global impact.