India's serious attempt at hosting Olympics may bolster country's sporting ambitions
India has announced its intention to bid for the 2036 Summer Olympics, hoping to improve its international showing in sports. The country's recent success in winning medals has not been proportional to its population or economic development. Hosting the Olympics could boost India's sporting ambitions and benefit from the interest shown by Indian consumers. The affordability of hosting the event is less relevant in the 2030s, as India will have improved its infrastructure.
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