PepsiCo stings Coca-Cola’s official World Cup sponsor tag with new ad
The 'Nothing Official About It' campaign during the 1996 Cricket World Cup had stolen the thunder entirely from official sponsor Coca-Cola that year in one of the most disruptive moves in ambush marketing history in the country. The new 'Unofficial Sponsor of Blue Energy' advertisement for Sting seeks the same impact as Coca-Cola is the official World Cup drinks sponsor this year too, industry executives said.
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