'At 29k crore, e-retail sales in 4 days up 16%'
E-commerce platforms in India have generated around Rs 29,000 crore ($3.9 billion) in sales during the first four days of the festive shopping period, according to a report by Redseer Strategy Consultants. This marks a 16% increase in sales compared to the same period last year. The surge in demand was driven by deals on high-value items and easy financing options.
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