Experts feel that this is also a good time for new entrants such as Nothing and Google to get a foothold with relatively lower entry barriers as compared to other markets. Increased scrutiny by Indian authorities and tepid demand for higher volume smartphones costing less than Rs 10,000, where Chinese brands have a major presence, has seen the combined share of these products drop to 61% in Q2 2023 from their peak of 77% in Q1 2020.