I have watched at stadiums, on TV – at home and in bars and pubs – on a tablet, even on a tiny phone screen (only highlights and reruns, never live). The thing is that, even if I am watching on my own, it is a communal activity. It fosters a sense of belonging, of tribalism. Here, as I watched on the tiny screen in front of me – LED, high-definition display – the passenger next to me and in front of me and two rows further up were watching a Hollywood film or a show. There was no common purpose.