Carmakers in India, including Maruti Suzuki, Hyundai, and Honda, are increasing production and working longer hours to meet the high demand and clear their order books ahead of the festive season. The industry expects to sell over a million cars this season, surpassing previous years. The festive season accounts for 30-35% of retail auto sales, and companies are fine-tuning production and increasing capacity to meet consumer demand. Despite the easing of pent-up demand, there is strong fresh demand, indicating positive growth in the sector.