A coalition of consumer groups, along with public health advocates, lawyers, and doctors, has urged the Indian government to take action against the consumption of junk food high in sugar, salt, and fat. The coalition is calling for legislation to define junk food and restrictions on marketing similar to those for infant foods. They also recommend setting up guidelines to prevent the serving of unhealthy foods in schools, hospitals, prisons, and other public places. The coalition believes that existing regulatory policies on junk food are ineffective.