The What's New? Summit 2023, hosted by KIT Global and supported by The Economic Times, provided insights into the future of digital marketing. Key takeaways included the dominance of e-commerce, the transformative role of artificial intelligence, the significance of emerging trends, and the importance of customised solutions for e-commerce. Other discussions focused on the shift towards mobile apps, the importance of personalisation, and the rise of performance marketing. The summit also highlighted the need for privacy-centric approaches in digital marketing and the use of AI and generative AI in content creation.