The growing income and aspirations of consumers in India are leading to a shift in the television market, with larger screen sizes becoming more popular. Previously, 32-inch televisions were considered sufficient for Indian households, but now 55 inches is the new standard. This trend reflects the country's economic transformation and increasing digital interconnectedness. As consumers make their initial purchases, they are increasingly opting for upgraded versions of products, including televisions. This shift in consumer behavior is driving manufacturers to invest in manufacturing capacities and offer a wider range of brands and sizes.