Hero Moto plans to ride premium wave

Chief executive officer Niranjan Gupta told ET that growing footprint in the premium two-wheeler segment is a priority for the company. Hero MotoCorp's Splendor and Passion dominate the country's entry-level motorcycles segment.A larger chunk of the about '1,000 crore the company has earmarked for spending annually will be used for designing premium and electric vehicles to strengthen the company's presence in these two categories, Gupta said.

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