Reliance Retail launches youth focused brand Yousta
Reliance Retail, a subsidiary of Reliance Industries, has launched a value apparel format called Yousta to compete with Tata's Zudio, Max from the Landmark group, and InTune from Shoppers Stop. Yousta offers products priced below Rs 999, with the majority priced below Rs 499. The company aims to cater to the evolving fashion needs of India's younger generation.
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