"The asset management industry is a profitable and growing sector. The low capital requirement and high return on equity make it an attractive business. Many new asset management companies (AMCs) are entering the market, such as White Oak, Bajaj Finserve, Shriram, Helios, Zerodha, and Groww. However, it is challenging for new AMCs to differentiate themselves from existing ones, especially in debt and large-cap equity categories. The focus is on differentiated strategies and better communication with investors."