This is largely to do with the absence of brands. Bengaluru's Kempegowda International Airport's Terminal 2's modern 'yet' exquisite engineered-bamboo interiors is as much high artisanship as the intricate dhokra work of eastern India. Kashmiri papier-mache works selling in Delhi high-street shops should have the brand recall of Bruges crochet work or Venetian glass products.