FY24 will end with at least 10%, even 15% growth in room AC: Blue Star MD
"We have a strategy to develop products for the affordable segment, the bottom of the pyramid because growth comes from first-time buyers. That is where 95% of the sales are happening and the aspirational middle class forms 65% of the market in tier-2, tier-3 and tier-4 towns. We entered that segment only last year. "
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