JioCinema draws over 100m viewers for Bigg Boss OTT
Viacom18-owned streaming platform JioCinema has attracted over 100 million viewers for the second season of Bigg Boss OTT as the property was put outside the paywall this year, a senior company executive said. "The removal of the paywall to enable consumers across the country to access Bigg Boss OTT, as well as the diverse background of the contestants, have helped us draw over 100 million viewers," the executive said.
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