Coca-Cola does not operate like a car company with once-a-year pricing. We follow a BPPC philosophy in beverages: Sundeep Bajoria
“We address need states and there are eight or nine very important beverage need states. There is an opportunity for a kind of a beverage at some point in the day, throughout the year and even within the sparkling portfolio, when we do our overall opportunity size mapping, the opportunity is still massive,” says Arnab Roy.
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