FMCG companies make pack sizes bigger as inflation cools
Fast-moving consumer goods (FMCG) firms that reduced pack sizes last year in an attempt to absorb rising costs are putting back grammage as input prices fall. The price of refined sunflower oil, palmolien and soya bean oil have all dropped around 20%-25% over the past 12 months, while packaging costs have similarly declined. Brands that had shrunk packages without reducing prices are putting back weight, particularly for the most popular price points of ₹10, ₹20 and ₹25
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