“The surge in retail investors' interest in mutual funds has translated into impressive inflows across scheme categories. The star performer this month has been Systematic Investment Plan (SIP), with an impressive 33,06,337 new SIP accounts registered and a record Rs 15,245 crore of monthly contribution. Moreover, the industry's Assets Under Management (AUM) have grown by 25% YoY, underscoring mutual funds' significance in financialization of savings,” said NS Venkatesh, CEO, Association of Mutual Funds in India (AMFI).