‘Long tail’ smartphone brands flex muscles as bigger rivals stutter
India’s consumer market is experiencing rising demand for luxury tech brands like Apple and OnePlus, as well as cheaper devices from budget Transsion names Including Infinix and Tecno. According to IDC India, the long-tail companies' market share, which includes some budget and luxury brands, grew to 33.7% in Q2, up from 22.6% a year ago. This is further illustrated by Apple and OnePlus's on-year growth of 61.1% in Q2.
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