Gen Z consumers bring in the moolah for many cos
"We have seen a demand uptick of over 105% year-on-year in the first half of the year (January-June 2023) in the Gen Z fashion segment," a spokesperson for fashion platform Myntra, which has over 8.6 million Gen Z consumers, said. "We have witnessed over 550% increase in search keywords like "hot pink" and "Barbie." Social media and OTT platforms wield significant influence over Gen Z consumers," she said.
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