Brands reach out to them for influence. Local schools reach out for 'collaborations'. Any mom who plans to start her beauty parlour or art classes seeks their blessings. These post-homemaking Alpha Moms have built, established and held sway beyond their gated highrises, immediate suburbs with their social startups. Meanwhile, GXD is forever planning playing catch-up with the next-door IIT dropout who just bagged a few more millions for his yet-to-start-up startup.