Bollywood almost 40% below pre-covid box office as Hindi films miss the mark
The first half of 2023, which clocked in about ₹1,900 crore in the Hindi belt, according to three trade experts, has seen only one notable Bollywood hit in Pathaan besides occasional hits like The Kerala Story, Zara Hatke Zara Bachke and dubbed versions of regional hits like Ponniyin Selvan-II.
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