Senco Gold, the largest jewellery retail player in the eastern region, is set to launch its initial public offering (IPO) on July 4. The IPO comprises a fresh equity issue of up to Rs 270 crore and an offer for sale (OFS) of up to Rs 135 crore. The price band is set at Rs 301-317 per equity share, with a minimum bid of 47 shares. The proceeds will be used for working capital and general corporate purposes. The company has a strong brand name and a solid financial track record.