YouTube Culture & Trends Report 2023 reveals 60% of Gen Z are open to viewing AI-based content, 82 per cent create & curate content they want to consume
To understand the changing pop culture landscape, the YouTube Culture & Trends Team, ran hundreds of surveys with Ipsos in 14 countries such as the U.S., the U.K., Australia, Brazil, Canada, Egypt, France, Germany, India, Indonesia, Japan, Mexico, Saudi Arabia, and South Korea and interviewed people aged 18-44.
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