The business of Yoga: Can Indian entrepreneurs bend into the Lululemon pose?
Though the rapid rise of yoga in the West in the past decade coincided with the rise of the startup culture in India, the country has failed to produce any global yoga merchandise brand. Lululemon, which started out small in Vancouver in Canada in 1998 as a company selling yoga apparel, clocked net revenue of $8.1 billion in 2022.
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