Hindustan Unilever Ltd's (HUL) fiscal year 2023 salaries saw an increase in the number of executives earning over Rs 1 crore, with 205 managers compared to last year's 163. However, just a third of these executives were under the age of 40, reversing a decade-old trend when under-40s made up half of the crore club. Intense competition for talent from start-ups and direct-to-consumer firms are driving up the need for incentives to retain talent. HUL is known as a CEO factory and is keen to continue differentiating its rewards and careers to maintain and retain its top-tier talent.