Unseasonal rains in northern India have led to a disappointing summer for businesses selling seasonal products. Leading brands saw a drop in sales, particularly for air-conditioning units, refrigerators and ice cream. Retailers have reduced stock levels in response to lower customer demand. Air conditioner sales were down over 35% in May, and many companies say they have had to reduce output by 30% to counteract the lower business. Some business leaders suggest that there could be a spike in sales if temperatures pick up.