Investors are often hesitant and fearful of investing when the market nears new all-time highs, despite being opportunistic during market downturns. This behavior could be attributed to denial and fear caused by past losses and cognitive biases. Overcoming these biases requires analyzing the present market situation objectively and seeking professional advice from experienced portfolio managers. Knowledge and education play a significant role in reducing investor fear and denial. While uncertainties may persist, India's growth trajectory offers a solid foundation for long-term success in high-flying markets.