BCCI may wait for Zee-Sony merger to sell media rights for India’s bilateral cricket matches
BCCI may want to wait for some time and watch how the Zee-Sony merger pans out before issuing the tender for future bilateral series involving the Indian cricket team, according to a source. Another key hurdle at the moment is how BCCI will package the rights, while ET had reported earlier that BCCI will unbundle television broadcasting and digital rights for India’s future bilateral series.
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