How Muthoot Finance is facing banks’ challenge in gold loans and diversifying into non-gold loans

Muthoot Finance is gradually increasing its non-gold loan business, but it expects its focus to remain on the gold loan business. According to CEO George Alexander Muthoot, the finance company's non-gold loan business makes up approximately 11% of its portfolio and is expected to increase to 15% or up to 20% within the next five years. The CEO also noted that its focus on the gold loan business remains unchallenged despite growing competition from both banks and non-banking financial companies.

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