Telcos restricting calls, number of data top-ups to improve ARPU
Indian telecom operators, Reliance Jio, Bharti Airtel, and Vodafone Idea (Vi), have implemented measures to increase their average revenue per user (ARPU), including blocking incoming calls once the plan period ends. Telecom industry analysts suggest that ARPU will only significantly increase when tariffs are raised, which is not expected until after India's general elections next year.
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