The Indian government is trying to stem the rising prices of tur dal by encouraging consumers to replace it with other pulses. Tur dal prices in Delhi have increased by 27% in the past one year and by 10% in the last six months. Production has not kept pace with demand and the highest selling dal's wholesale price has shot up about 60%. Tur traders are of the view that reducing demand for tur by influencing a change in consumer preference is essential as not enough tur is being produced