How will ONDC shake up Zomato and Swiggy? ICICI Sec’s Abhishek Banerjee analyses
Abhishek Banerjee of ICICI Securities, believes that ONDC is initially stealing business from aggregators, but it will limit the potential commission rates that they can charge. The discount offered by ONDC is currently funded by the company, which is unsustainable in the long-term. However, a 15-20% pricing difference between ONDC and aggregates like Swiggy or Zomato may be sustainable, which will attract price-sensitive customers.
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