Sales of summer products like air-conditioners, refrigerators, beverages, and ice cream have dropped by up to 26% YoY since mid-March in the North of India, which accounts for more than half of the sales of these products due to unseasonal rain causing a cooler climate.Pushing inventory up for marketers, sales have reduced even though they expect a revival in sales later this month, which has left them worried about meeting summer targets. The summer period usually accounts for more than 50% of annual sales for these categories.