Harish Bijoor on what entry of Apple store means for the brand and the Indian market
The Apple stores in Mumbai and Delhi will transform them into destination outlets attracting high-end consumers. As the affluent market is a trend in India, with a 60% share for Apple, electronics are the new sexy thing for gifting and upgrading, and Apple is a lifestyle. Expect an Indianisation of the Apple brand with Mumbai and Delhi stores featuring iconic Indian symbols.
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