A total of 20.4 crore viewers tuned in for the first 10 matches on TV, reflecting a 29.5% increase in comparison to the last edition, Disney Star said in a statement. HSM also clocked a massive 4,380 crore minutes of watch time, 25% increase in comparison to last year, it said. This comes even as Disney Star is up against business tycoon Mukesh Ambani's OTT JioCinema that is the official digital streaming platform of the multi-franchise cricket league.