The pandemic has accelerated the trend of Indian consumers purchasing smart electronic products such as smartphones, smart televisions, and smart appliances, which connect to the internet and can be controlled through smartphone apps. Data from Counterpoint Research shows that the share of smartphones in total mobile phone sales has increased from 59% in 2019 to 72% in 2022, and that of smart televisions from 52% to 90% during the same period. The affordability of these products due to a decrease in the price difference with regular products is driving their adoption, and the trend is likely to continue with wider availability of high-speed internet and launch of 5G services.