Ambani's IPL streaming playbook goes beyond the number fight versus Disney Star
For the first time, two companies - Disney Star and Mukesh Ambani's Viacom18, are broadcasting the matches on television and digital platforms, respectively. Viacom18 claims its official digital streaming partner of IPL, JioCinema, reached 147 crore video views. However, Ambani isn't aiming to win all the viewers as he seeks to bolster Reliance's consumer apps and attract customers from his rival telecom companies.
Disclaimer : Mytimesnow (MTN) lets you explore worldwide viral news just by analyzing social media trends. Tap read more at source for full news. The inclusion of any links does not necessarily imply any endorsement of the views expressed within them.
