Theme for a dream? Premiumisation can be a big trend for next 2-3 years: Ajay Vora
The Nuvama Asset Management Head of Equities says they are very positive about the whole premiumisation theme within the country. What happened recently with the DLF launch is a prime example. Within three days, they sold inventory worth almost Rs 8,000 crore. They had planned to launch around 2 million square feet but eventually launched 4 million square feet and got a stupendous response. The premiumisation trend is likely to pan out over the next 2-3 years.
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