HUL's revenue growth over the past several quarters has been price-led rather than volume driven. However, price increases have a limit and beyond that limit they start hurting consumption. Small sachet packs cannot be the panacea for spurring volumes among the rural and urban poor consumers. In such a scenario, Jawa has his task cut out. One is to ramp up the acquired brands--right from the brands from GSK Consumer Healthcare to the latest DTC brands Oziva and Wellbeing Nutrition.